The Science of Social Media

The Science of Social Media

Posts Tagged / social media research

  • Jul 17 / 2012
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Social Media Blog

Social Media Metrics: The Real Value of Facebook ‘Likes’

Last week the BBC’s Rory Cellan-Jones reported on a ‘virtual bagel’ experiment he conducted with Facebook.  The research was simple, set up a ‘virtual bagel’ company page and drive Facebook Likes with paid advertising on the network.  A novelty idea with the ‘virtual bagel’, the question is who would ‘like’ such a company?  Cellan-Jones was definitely testing the value of ‘paid’ advertising on Facebook and to a lesser extent the value of a Facebook ‘Like’. Continue Reading

  • Jun 05 / 2012
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Social Media Research Blog

Social Media Research: Content Generation Process

I would like to welcome Anandan as my second guest blogger.  I ‘met’ Anandan on Twitter last year and we have been sharing out PhD stories since.  Anandan has kindly shared his doctoral research story – he is also looking for brands to participate in his research, please make a difference and contact Anandan to participate!.  Thanks for the post Anandan and good luck with the rest of your research…

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  • May 16 / 2012
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Social Media Research Blog

Why People Post their Innermost Thoughts on Social Media

Understanding why people participate and share via social media has been a hot topic in academic circles for a while.  There is quite a large literature stream dedicated to the subject – later in the blog we look at a recent study by Harvard University.  I’ve also often asked my students why they post what they do on social media.  This has often been met with a little hostility and sometimes bemusement – apparently it’s not just me that doesn’t post their full daily itinerary with thought narrative on Facebook.  Hurrah!

Notwithstanding my personal loathing on posting private and often heartfelt emotional information on social media, it does happen – constantly!  I’m fighting the urge to take a few screenshots of the best ‘you really shouldn’t have posted that’ posts from my feeds – but I won’t.

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  • May 15 / 2012
  • 1
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Social Media Research Blog

Brand Innovation Through Social Networks

I would like to introduce a new initiative on my blog, to showcase other social media researchers, their interests and their work.  Did you know that only 25% of academic work is reported in newspapers and magazines… Being the researcher that I am I have decided to dedicate some space on my blog to showcase social media research – we do valuable work in academia too!  

Please welcome Siobhán McGinty as my first guest blogger.  I ‘met’ Siobhán last year and we have been in contact ever since, she is an inspiration to all researchers starting out on their doctoral journey.  She has accomplished so much already!  Well done Siobhán!

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  • Jan 04 / 2012
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Jillian's Research Blog, Social Media Blog

Social Media Reading Group

During the last half of 2011 I attended quite a few conferences, both academic and practitioner conferences.  One of the things I’ve noticed over the past four years is that social media interest has rapidly accelerated in both academic and practitioner camps.  When I was at the AMA/Sheth Doctoral Consortium the social media track was by far the most popular track of the week.

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